August 18, 2024

Maximizing P&L Benefits From Waste Recycling

As the paperboard packaging industry rebounds, opportunities to enhance profitability are becoming increasingly crucial in the second half of 2024 ahead. With containerboard demand on the rise and production up by 7% in Q2 2024 compared to last year, folding carton and corrugated packaging companies have a unique chance to boost their bottom line through smarter waste management. Mid America Paper Recycling (MAPR), a leader in the recycling industry for nearly a century, offers a strategic advantage for companies looking to optimize their profit and loss (P&L) statements this year.


At SuperCorrExpo 2024, MAPR will be showcasing its innovative Waste Audit program—a service designed to uncover the hidden value in recyclable waste streams. According to MAPR CEO Don Gaines, the program can make a significant impact on a company's P&L by increasing revenues and reducing costs associated with waste management.

The Financial Upside of Recycling

For CEOs, CFOs and financial decision-makers, the benefits of recycling extend well beyond environmental stewardship—they directly influence financial performance. The MAPR Waste Audit Survey is a key tool in identifying waste streams that hold untapped value, converting what many see as a cost center into a revenue generator. 


Revenue Growth: By analyzing waste streams such as pre-consumer paper, production and die-cutting trim, and corrugated paperboard, MAPR helps companies unlock additional revenue. Recyclable materials that were previously overlooked or undervalued can be sorted, reprocessed and sold at higher rates, boosting the top line. 


Cost Reduction: Waste management and disposal fees are often a significant line item in a manufacturing company’s budget. MAPR’s approach involves not only maximizing the value of recyclable materials but also minimizing the costs associated with their disposal. This can include reducing or even eliminating expenses for waste hauling, lowering landfill fees, and optimizing logistics to remove these materials—directly impacting the expense side of the P&L.

A CFO’s Perspective: Why Now?

In today’s highly competitive consumer packaging market, box manufacturer CFOs are under pressure to find innovative ways to improve financial performance. With the recent uptick in demand for OCC on an upward trajectory, there's no better time to re-evaluate recycling strategies. The benefits of doing so are multifaceted:


  1. Improved Margins: By increasing the revenue generated from recyclable waste and reducing disposal costs, companies can significantly improve their gross and operating margins. This can provide a competitive edge, particularly in consumer packaging industries where margins are tight.

  2. Enhanced Cash Flow: Effective recycling programs can improve cash flow by turning waste into a predictable revenue stream. This can be particularly beneficial in managing working capital and reducing the need for external financing in operations.

  3. Sustainability as a Financial Strategy: With growing investor and consumer focus on sustainability, companies that implement robust recycling programs can enhance their brand reputation, leading to increased sales and customer loyalty. This not only supports the top line but also positions the company favorably in the eyes of shareholders and potential investors.

  4. Risk Management: By reducing reliance on traditional waste disposal methods and embracing recycling, companies can mitigate the risks associated with fluctuating disposal costs and potential regulatory changes. This strategic foresight can prevent unexpected hits to the P&L.

Why MAPR’s Waste Audit is a Strategic Tool

MAPR’s Waste Audit Survey is more than just a recycling assessment—it’s a strategic tool that CFOs and plant operations leaders can use to drive continuous improvement in waste management practices. The survey establishes a baseline for current recycling operations, identifies inefficiencies, and offers actionable insights to enhance profitability.


At next month’s SuperCorrExpo 2024, MAPR’s presence at booth 1171 offers an excellent opportunity for packaging leaders and other financial leaders to explore how they can integrate these insights into their broader financial strategies. Gaines emphasizes, “Establishing a smart, continuously improving recycling program isn’t just good for the environment—it’s essential for a strong bottom line.”


In today’s economy, where every dollar counts, the path to better profitability begins with a simple, 10-minute Waste Audit Survey. For CFOs looking to drive financial performance, the time to act is now.


Click here to get started: https://www.midamericapaper.com/waste-reduction-audit

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